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notJust.dev Newsletter

Stay up-to-date with the latest React and React Native news and become a better Mobile Developer

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Distribution Secrets: What Actually Works

Hey Reader, After a year of building out my app portfolio, I’ve become convinced of one thing: building apps is easy now. With AI, anyone can ship something decent. The real game, the thing that actually separates the people who make it from the people who don’t, is distribution. In this email I want to walk you through how I think about it, the channels worth testing, and the exact system I use to run distribution experiments across my apps. Stick with me to the end and I’ll share the real...

Hey Reader, 👋 Expo SDK 56 beta dropped last week, bundling React Native 0.85.2 and React 19.2.3. There’s a lot of exciting things in this release. In this email, I will cover actually matters for indie devs shipping apps. Expo UI going production-ready (and the 5 libraries you can finally delete) Performance wins that don’t require any code changes (40% faster cold starts) Expo Router cutting ties with React Navigation The breaking changes that are actually opportunities First, a quick word...

Hey Reader 👋 Here’s a number that caught my attention: 225 million. That’s how many Fire TV devices are out there globally. Until recently, building for them meant learning a whole new stack. Not anymore. Amazon just released Vega OS - their new OS for Fire TV that lets you ship apps with React Native. Same stack we already use every day. So I spent the last few weeks building a full Podcast app on it. Today, the tutorial drops on YouTube. You’ll learn: What Vega OS is and how to set up the...

I finally decided to give OpenClaw a try. I was just waiting for it to get a stable name 😀 If you’re in the X bubble, you probably got tired of OpenClaw posts by now. But if you’re someone who actually has a personal life and doesn’t scroll X every 5 minutes, here’s the deal. OpenClaw is an open-source personal AI assistant that you run on your own machine. You connect it to Telegram, WhatsApp, Slack, or whatever you use, and it becomes your always-on AI agent. It can browse the web, schedule...

Three days live on YouTube. One app built from scratch. And I can't even launch it yet. Let me explain. Last week I kicked off the $10K MRR Challenge. The plan was simple: stream, build, ship, repeat. I went live three times. And during those streams, I actually built a complete app: CoachAI. But here's the thing. I built it for the Shipyard hackathon. Shipyard is a hackathon organized by RevenueCat where they partnered with 7 creators. Each creator suggested an app idea. I picked one that's...

Yesterday I hit "Go Live" on YouTube and announced something that terrifies me. The 10K MRR Challenge. The idea is simple: build a portfolio of mobile apps, grow it to $10K monthly recurring revenue, and document the entire journey live. The good, the bad, and the shitty parts. Here's the thing - this didn't come from some random burst of motivation. It came from necessity. Let me give you some real numbers. In 2024, YouTube paid me over $100K from AdSense alone. There were times when a...

Back in May 2025, I was eating pierogi in Krakow. It was during my traditional trip to AppJS conf, and I was sitting across from Lukas, telling him how much I miss building and launching apps. The adrenaline that startups bring me. I remember saying out loud: "I wish I had more time to launch my own apps." And then I caught myself. Here's the thing - there's no such thing as "not having time" for something. We all have 24 hours a day. The same 24 hours that Elon has. The same 24 hours that...

notJust.dev Newsletter 🚀 Stay up-to-date with the latest technologies and become a better developer Hey Reader, Welcome to month 4 of my app portfolio journey. I’m sharing everything - the wins, the experiments, and the lessons learned as I build towards 10 profitable apps. This month was “un poco loco” for me, but happy with the direction of where things are moving. TL;DR This is our progress in numbers: $136 MRR $283 revenue (+119%) 923 downloads (+79%) +2 new apps launched New apps During...

notJust.dev Newsletter 🚀 Stay up-to-date with the latest technologies and become a better developer Hey Reader, Before anyone downloads your app, they go through three simple steps in the app store. Impression - They see your app in the store Product Page View - They click to learn more Download - They hit install Most developers obsess over features but ignore this funnel - and that’s a mistake. If people don’t download your app, your features don’t matter. I learned this the hard way....

notJust.dev Newsletter 🚀 Stay up-to-date with the latest technologies and become a better developer Hey Reader,, Welcome to month 3 of my app portfolio journey. I'm sharing everything - the wins, the experiments, and the lessons learned as we build toward 10 profitable apps. TL;DR This month shows some early signs of growth: $123 revenue (+712% 🚀) 506 downloads (+52%) 6/10 apps launched (goal: 10 apps by year-end) 1. Launched Baby Kick Counter 👶 We added our 6th app to the portfolio! Lukas...